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Privacy & Cookie Policy

Please read this information carefully, by providing your information to us you acknowledge you have read this policy and understand we will process your information in accordance with its terms.

The MAC is committed to ensuring that your information is kept safe.  Any personal information you provide the MAC will only be used in accordance with this policy. 

This policy explains:

·         What information we may collect about you

·         How we may use that information

·         In what situations we may disclose your details to third parties

·         Our use of cookies to improve your use of our website

·         Information about how we keep your personal information secure, how long we maintain it for and your rights to be able to access it


If you have any queries about this policy, please use the contact information at the bottom of this page to get in touch. 

The MAC may change or update this policy occasionally. Any changes will be made available through an update to this document on our website. This policy is effective from January 2018 and was last updated in January 2019.


The MAC Data Promise

We want you to enjoy the communications you receive from the MAC. To make sure you always get the relevant information, here’s our promise to you:

·         You’ll exclusively hear about shows, exhibitions, offers, jobs at the MAC and other news

·         We won’t email you more than twice a month

·         You’ll receive our season brochure in the post twice a year, at most

·         We’ll only send you information that we think is relevant to you & your interests

·         We’ll always protect your personal information and never pass on your information to a third party without your consent.

·         You can unsubscribe, update or change your preferences at any time

We promise to use the information we collect about you in accordance with the General Data Protection Regulation (GDPR, 2018), the Data Protection Act (2018) and the Privacy and Electronic Communications Regulations (PECR, 2003).  We aim to be clear about how we handle your data and not do anything you wouldn’t reasonably expect.


What information may we collect?

You may be required to give us personal information when you buy a ticket, sign up to our mailing list, update your contact preferences, make a donation, join a membership scheme, sign up for an event, visit our offices, apply for a job or volunteer post, book a conference or event or participate in a project.

We may collect the following information:

·         Full name

·         Contact information including telephone number, postal address and email address

·         Demographic information such as date of birth, preferences and interests

·         Other information relevant to customer surveys and/or offers

·         A record of your purchases and donations

·         Communications preferences

·         Access requirements (where applicable)

·         Allergies and dietary requirements (where applicable)

·         Any other information you provide to us by email, letter, telephone, social media, via our website or in person

·         CCTV security recordings, and possible photography and filming at performances/events

Under the new data protection law starting in May 2018 we have a number of lawful reasons that we can use (or 'process') your personal information. One of the lawful reasons is called 'legitimate interest'.

Broadly speaking Legitimate Interest means that we can process your personal information if we have a genuine and legitimate reason and we are not harming any of your rights and interests.


What do we do with that information?

We require your information to better understand your needs. It allows us to provide MAC customers with a better service and in particular for the following reasons:

·         Customer record keeping

·         We will email you with information on new shows, special offers or other information which we think you’ll be interested in, unless you have asked us not to

·         We may use the information to improve our products or services


Maintaining your personal information and updating your preferences

We store your personal information indefinitely such that for any subsequent purchases you make we can link them back to a single unique record that we hold for you on our system.

Any objections you make to any processing of your data will be stored against your record on our system so that we can comply with your requests.

You can set and update your personal contact and interest preferences at any time, by visiting your account online or through our Box Office team, in person or over the phone. Every email we send to you will contain an option to unsubscribe, or you can contact us via the details below. In accordance with this Privacy Policy we will always contact you if there is any important change to your booking.

Unless you ask us not to, we will tell you about our future events, ticket offers, our other relevant services (e.g. hospitality, memberships), or opportunities to support our charitable work (from volunteering to fundraising).

If there are aspects of your record that are inaccurate or that you would like to remove, you can usually do this by logging in to your account through our website. Alternatively, please use the contact details at the end of this policy to get in touch with our Box Office Manager.


When will you stop hearing from us?

If you have not booked a ticket on themaclive.com in 5 years and have not engaged with attempts from the MAC to re-engage, then we will remove your information from our mailing list. You are welcome to reconnect with us at any time.


Third parties

There are certain circumstances under which we may disclose your personal information to third parties. These are as follows:

·         To our own service providers who process data on our behalf and on our instructions (for example our ticketing system software provider). In these cases, we require that these third parties comply strictly with our instructions and with data protection laws.

·         Where we are under a duty to disclose your personal information in order to comply with any legal obligation (for example to government bodies and law enforcement agencies).

·         To specific named visiting companies whose performances you have attended. In these cases, we will always ask for your explicit consent before doing so.

·         If we run an event in partnership with another third-party organisation, some of your details may be shared in order to help us run the event.


Sensitive and personal information

Data Protection law recognises that certain categories of personal information are more sensitive such as health information, ethnicity, religious beliefs and political opinions. We do not usually collect this type of information about our visitors unless there is a clear reason for doing so.  As an example, we collect health information from those who have given consent about visitors who may require access assistance with seating. 

We may ask for other information specific to a job or volunteering role you are applying for. 

From time to time we might ask visitors to take part in surveys to assess many aspects, including ethnicity.  This is optional, rather than mandatory and you always have the right to decline providing us with this information.


Your debit and credit card information

If you use your credit or debit card to purchase from us or to make a donation, we will ensure that this is carried out securely and in accordance with the Payment Card Industry Data Security Standard (PCI-DSS).
We optionally allow you to store your card details for use in a future transaction. This is carried out in compliance with PCI-DSS and in a way where none of our staff members are able to see your full card number. We never store your 3 or 4 digit security code.


Information about your interactions with us

Through our website, we collect anonymised information about how you interact with our content and ads. When we send you a mailing (email or post) we store a record of this, and in the case of emails, we keep a record of which ones you have opened - and which ones you have clicked on.



Themaclive.com uses cookies to enhance user experience when they visit our website. A cookie is a small piece of information that is placed on your computer when you visit certain websites. When we refer to “cookies” we include other technologies with similar purposes. Most browsers allow you to turn off cookies. To do this look at the “help” menu on your browser.


Links to other websites

Occasionally, themaclive.com may contain links to other websites of interest. Once you have left themaclive.com, please note that the MAC does not have any control over that external website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites as they are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Other processing activities

In addition to marketing communications, we also process personal information in the following ways that are within our legitimate organisational interests:

·         We may analyse information we hold about you to ensure that the content and timing of communications that we send you are as relevant to you as possible.

·         We may analyse information we hold about you in order to identify and prevent fraud.

In all of the above cases, we will always keep your rights and interests at the forefront to ensure they are not overridden by your own interests or fundamental rights and freedoms. You have the right to object to any of this processing at any time. If you wish to do this, please use the contact details at the end of this policy. Please bear in mind that if you object this may affect our ability to carry out the tasks above that enhance the service we provide you.


Security of your personal information

We will put in place appropriate safeguards (both in terms of our procedures and the technology we use) to keep your personal information as secure as possible. We will ensure that any third parties we use for processing your personal information do the same.

We will not transfer, process or store your data anywhere that is outside of the European Economic Area.


Your Right to Object

You can ask us at any time to stop processing of your personal information if it is for direct marketing purposes at any time.  You can do this by contacting the box office team on the phone 02890 235053, by email tickets@themaclive.com or if you have an online account you can login on our website and update your contact preferences.  We will never ignore a request. 

You have rights including the following:

  • to be informed of the ways in which we use your information, as we seek to do in this policy
  • to request us to stop processing your personal data for marketing purposes
  • you can request a copy of the personal information we hold about you
  • you can request that inaccuracies are corrected
  • you can withdraw any consent to direct marketing (please see the section “Why do we collect this information, and how do we use it?” above to see when we are relying on your consent)
  • the right to object to our using your information on the basis of our legitimate interests (refer to the section headed “Why do we collect this information, and how do we use it?” above to see when we are relying on our legitimate interests) (or those of a third party) and there is something about your particular situation which makes you want to
  • object to processing on this ground
  • in certain circumstances you can request that we limit or cease processing or erase your personal information
  • you can lodge a complaint with the Information Commissioner’s Office 

Please note that we may need to retain certain information for our own record-keeping and research purposes. We may also need to send you customer service-related communications.


Contact details

Please get in touch with us if you have any questions about our Privacy and Cookie policy, and in particular, if you would like to speak to someone further on the way we process information for our legitimate organisational interests. 

All personal information requests will be reviewed by the Box Office Manager at the MAC. 

Paula Kearney, Box Office Manager Paula@themaclive.com



10 Exchange Street West