The MAC adopts New Age-Friendly Standards

The MAC is pleased to announce that we're one of the first national cultural organisations who have adopted the Family Arts Campaign’s new Age-Friendly Standards. The standards were developed in consultation with leading experts including Age UK, 170 arts and cultural organisations, and older arts attenders.

The Age-Friendly Standards provide specific guidance on welcoming older people to arts venues and the MAC prides itself on the exemplary welcome provided for all members of the community, whatever their age.

The Age Friendly Standards address five key areas when welcoming older audiences:

  1. Building relationships
  2. Considering suitable programming
  3. Providing appropriate facilities
  4. Communicating appropriately
  5. Providing a warm welcome

The development of the Age-Friendly Standards was supported by Arts Council England. Further information on the Age-Friendly Standards on