3 years of AVA at the MAC

"AVA at the MAC was epic!" - Sarah Mc Briar, AVA Festival

For the third year in a row, the AVA Conference was held at the MAC last month, bringing the biggest names in electronic music to Belfast for one of Ireland’s leading music festivals and industry networks.

Moving into its fifth year, the AVA Conference is a day-long music symposium for over 150 people, held as part of a wider AVA Festival, with world class DJ’s, promoters and producers. Free to attend, the Conference provides lectures, panels, workshops, skills development and networking opportunities for the local and travelling electronic, arts and music sector as well as students, creative professionals and enthusiasts.

On the day of the Conference, every space within the MAC was utilised with talks, workshops, and events, sponsored by brands such as Redbull Music. Our in-house Technical Team ensured the event was to the highest standard and looked exactly how the AVA team had envisaged. Our Café Bar held a delegate’s breakfast in the morning for organisers and guests and provided food and drink for 150+ guests throughout the day. Additionally, we provided social media support on the day, promoting the event across Facebook, Instagram and Twitter to the MAC’s 28K followers.

Our relationship with AVA Festival has been greatly received over the past few years, with incredible feedback from the organisers and delegates alike, and we always look forward to the buzz that the AVA conference brings to the MAC.

For more information about venue hire at the MAC or to plan your next event, visit